There is no single formula. Each brand has its own goals when recruiting influencers. Some might want hundreds of influencers promoting their service or product, and others may want only a handful of highly influential voices writing sponsored posts.
Influencers can only see Activate campaigns they are eligible for. Criteria of eligibility can include minimum , areas of influence, geography, and more. We would highly encourage all influencers to completely fill out their Activate profile to maximize their chances of campaign opportunities.